India's Answer to Tesla Is Electric, Feature Packed, Does 65 Kilometers on a Single Charge. It's Also a Scooter

India's Answer to Tesla Is Electric, Feature Packed, Does 65 Kilometers on a Single Charge. It's Also a Scooter

India's Answer to Tesla Is Electric, Feature Packed, Does 65 Kilometers on a Single Charge. It's Also a Scooter
India's Answer to Tesla Is Electric, Feature Packed, Does 65 Kilometers on a Single Charge. It's Also a Scooter

BENGALURU, Karnataka -- The Ather is electric, offers driving assistants, and is controlled by a touchscreen that can show you the nearest fast-charging station, or take you home with just a swipe. Recharging is free for early adopters, but rather than saving the environment, the company wants you to focus on the design, and the ride.
It sounds a lot like Elon Musk's Tesla, but the Ather is an electric smart scooter that is finally available for pre-orders this week after five years in development. It has a range of 75 kilometers on a single charge, and a charging network coupled with a smart navigation system to find the nearest point when you need it.
Much like the Teslas, an Ather doesn't come cheap.
The Ather 340 costs Rs. 1,09,750 (roughly $1,600), while the 450 (with a more powerful engine and greater range) is priced at Rs. 1,24,750 (roughly $1,850), even after a generous government subsidy.
The scooters are only available in Bangalore, with the first deliveries scheduled for August, but with pre-orders are coming in fast, new orders will only be available in later October.
"We are building the scooter here in Whitefield, where we have a factory that is presently building around 40 to 50 units a week," says Ather CEO Tarun Mehta. "The goal is to take this factory to around 250 units a week by the end of this year, the plant has a capacity of 600 scooters per week.
"By year three we should have expanded our capacity, and be making 100,000 units per year."
As of now, the scooter is made in-house, except for except the cells in the battery, and the motor. The goal, Mehta said, is to bring everything in-house except for the cells in the battery, which are imported.
It's easy to see why people are pre-ordering.
The Ather is an eye-catching scooter, taking cues from the lines on motorbikes, and does 0-40kmph in just 3.9 seconds, with a top speed of 80kmph. There's a smart parking assist mode in reverse, which you can toggle with a flick of the...
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